ATTITUDINAL EFFECTS OF MERE EXPOSURE1. ROBERT B. ZAJONC. University of Michigan. The hypothesis is offered that mere repeated exposure of the. Zajonc, R.B. () Attitudinal Effects of Mere Exposure. Journal of Personality and Social Psychology, 9, has been. Zajonc, R.B. () Attitudinal Effects of Mere Exposure. Journal of Personality and Social Psychology, 9,

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This is a full college-level course. According to the classic Capital Assets Pricing Model CAPMwe would expect to receive a positive correlation between risk and return of financial assets.

When choosing a particular alternative from a number of financial assets, risk is an important feature. The experiment included two treatments that differ in regard to the timing factor.

Finance education reduced the bias, but did not prevent it. Some of the subjects were asked to judge the return and risk ratings before learning about the CAPM in class; the esposure were asked after studying the CAPM material.

Bo Bennett teaches both the Introduction to Psychology and Social Psychology oc to adult students, all around the world. The results show that in the teaching sttitudinal Economics, there should be a balance between providing a coherent theoretical framework together with behavioral aspects.

One explanation for this bias is the affect heuristic. Journal of Personality and Social Psychology, 9, Enroll in Social Psychology: Bennett is available for interviews and public speaking events. Modern EconomyVol. This type of thinking is biased, as it is both irrational and contradicts the classical theory of finance. Knowing basic psychology can help you in all mede of your live, both personally and professionally. At what point does exposure not help with positive feeling?


Mere Exposure Effect

Want to Understand expozure Mind and Other People? Contact him directly here. Attitudinal effects of mere exposure. An experiment was conducted in which each subject made both risk judgments and return judgments in regard to 25 domestic stocks chosen attitudinal from the Tel Aviv stock index. Earn your certificate and save lives! Have a podcast or know someone who does?

According to this heuristic, the investor forms her attitude about the asset in the first stage, and then links all of her subsequent judgments to this attitude. Does this work in all situations? A good financial asset has a high expected return and is considered low-risk, and vice versa. The study does, however, raise questions as to the qttitudinal of exposure.

Journal of Personality and Social Psychology9 2, Pt. Eleven out of twelve times, the character was liked better when it was in the high frequency category. The aim of this study is to examine how this bias is affected by studying the CAPM in Finance entry courses.

Earn your certificates today! In no way does mere exposure mean that something is more trustworthy or deserving of positive feelings. Assessing Racial Preferences in Movies: This is a college-level course designed to introduce students to the field social psychology, helping students better understand why and how the way we feel, behave, and think is is largely a result of our social worlds.

The mere exposure effect is an example of how irrational we can be. Enter your name and e-mail address to quickly register and be notified of new entries. For example, in experiment 3, subjects were shown nonsense symbols that resembled Chinese characters. Each character attitudiinal shown from 0—25 times.


Zajonc conducted four experiments, each of which provided overwhelming to strong support for the hypothesis that mere repeated exposure of an individual to a stimulus object enhances his or her attitude toward it. This idea explains attachments to both animate and inanimate objects, and why sometimes it attitudinxl hard to throw things away.

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Does it matter what the intervals are of the exposure? Moreover, given that finance education did not prevent the bias among students with background in quantitative analysis, it is reasonable to assume that other agents without this background would have more difficulties to apply the principles of investments under uncertainty.

Fear not; this same irrational bias that has caused you to form attachments to things you no longer pf also works to irrationally help you form new attachments! This is a FREE course that will take only about 20 minutes.

The mere exposure effect is well established at this point. Although both course options are self-paced, you can choose from self-evaluated and instructor-evaluated options. The subjects were then asked to rate how they felt about each character.