Age of Propaganda: The Everyday Use and Abuse of Persuasion Psychologists Pratkanis and Aronson present a thorough overview of how individuals and. AGE OF PROPAGANDA. The Everyday Use and Abuse of Persuasion. REVISED EDITION ANTHONY R. PRATKANIS and ELLIOT ARONSON University of. Anthony R. Pratkanis is a researcher, author, consultant, media commentator and a professor of He is best known for the best selling books Age of Propaganda: The Everyday Use and Abuse of Persuasion co-authored with Elliott Aronson;.

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Age of Propaganda: The Everyday Use and Abuse of Persuasion

In Pratkanis graduated from Eastern Mennonite College with a Bachelor of Science in psychology, sociology and social work. Human beings are wired to give back when someone is good to us. Spoiler alert – you probably are susceptible to various forms of persuasion. This book was written in but is relevant for today.

Lastly, when it comes to delivery, decide to use the one-sided or two-sided. Want to Read Currently Reading Read. The message must be delivered almost as an advert, using the right words, tone, and demeanor. One of the hallmarks of intense propaganda is centralized communications from a single perspective.


Age of Propaganda : Anthony Pratkanis :

That is hard to say. In order to understand how and why we are A fascinating book, particularly during a presidential election year. I have also heard of the story where subliminal messaging in an movie theater led some patrons to feel hungry and crave coke or popcorn. This should be a mandatory ready for anybody at High School, it is simply a description of the world we are living, and how we are conditioned by media and advertisement.

Books by Anthony R. Tell people it is the only one of its prkpaganda. Avoid getting your information from just one source.

Knowledge is power, in this case, and at the end of the book ways to counteract persuasion are given. These books used many of the same examples, so propaganea the time I was on this book, I pretty much knew what was coming. Before making a purchase, look for these common warning signs of a bad deal: Oct 13, Muhammad Al-shrafi rated it really liked it.

Breakfast of Champions Junk Food for the Self. Very good book with enlightening ideas. He is professor emeritus at the University of California, Santa Cruz. This book is more about research rather the propzganda theories based on little hints which gives this book much more credibility. It’s a must-read for anyone subjected to advertising or political campaigning.


Persuasion has always been integral to the democratic process, but increasingly, thoughtful discussion is being replaced with simplistic soundbites and manipulative messages.

Anthony Pratkanis – Wikipedia

How to Become a Cult Leader. A two-sided argument works best when you are trying to convince folks on the fence.

Aug 11, Alan rated it it was amazing. Persuasion is built on rational thought and the weighing of different perspectives.

Anthony Pratkanis

Academic book for sure. Very good read – and funny too. The Best Books of Children, are a good example. I would also need to agree on which emotion to propagwnda to: And as soon as they can, they use such information against you. This is an enlightening book.

Sep 05, Ahmed yousry Ragab rated it really liked it. This increases the temptation of communicators to manipulate beliefs and opinions not by reason but by appeals to emotions and simplistic thought. Feb 18, Ryan rated it liked it Shelves: