Data Mining Techniques thoroughly acquaints you with the new generation of data mining tools and techniques and shows you how to use them to make better . Data Mining Techniques: For Marketing, Sales, and Customer Relationship View colleagues of Michael J. A. Berry View colleagues of Gordon S. Linoff. Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management. Front Cover ยท Michael J. A. Berry, Gordon S. Linoff. John Wiley & Sons.

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Very detailed and covers a lot of topics. What Is Data Mining?

Write a customer review. Too Much of a Good Thing? Data Mining throughout the Customer Life Cycle. Putting Data Mining to Work. Feature Engineering for Machine Learning: It is primarily for non-technical audience. How to Measure Anything: Learn more about Amazon Giveaway. Tell Me Something Linooff The best chapters are on neural nets and clustering.

Features significant updates since the previous edition and updates you on best practices for using data mining methods and techniques for solving common business problems Covers a new data mining technique in every chapter along with clear, concise explanations on how to apply each technique immediately Touches on core data mining techniques, including decision trees, neural networks, collaborative filtering, association rules, link analysis, survival analysis, and more Provides best practices for performing data mining using simple tools such as Excel Data Mining Techniques, Third Edition covers a new data mining technique with each successive chapter and then demonstrates how you can apply that technique for improved marketing, sales, and customer support to get immediate results.

That’s not an issue, however, as such instructional information is available elsewhere if needed. The newest edition of the leading introductory book on datamining, fully updated and revised Who will remain a loyal customer and who won’t?


When Berry and Linoff wrote the first edition of Data Mining Techniques in the late s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of modern business.

Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management, 3rd Edition

LinoffMichael J. No Math Added Kindle Edition.

Fix Problems with the Data Step 6: Amazon Inspire Digital Educational Resources. Stay ahead with the world’s most comprehensive technology and business learning platform. The leading introductory book on data mining, fully updated and revised!

Then you can start reading Kindle books on your smartphone, tablet, or computer – no Kindle device required. Practical Statistics for Data Scientists: Assess Michwel Step Would you like to change to the site? The minimg were prepared by one of the authors Michael Berry.

It is one of the classic works on data mining and well worth the read. After establishing the business context with an beery of datamining applications, and introducing aspects of data miningmethodology common to all data mining projects, the book coverseach important data mining technique in detail.

Data Science for Business: In addition, they cover more advanced topics such as preparing data for analysis and creating the necessary infrastructure for data mining at your company. Read more Read less.

Permissions Request permission to reuse content from this site. Finding Islands of Similarity: Kindle Edition Verified Purchase.

I haven’t made it through the entire book, but this serves as a solid reference for different topics in data mining.

Data Miners – About Gordon Linoff

Amazon Second Chance Pass it on, trade it in, give it a second life. Preparing Data for Mining. Finding patterns with undirected techniques such techniquds clustering,association rules, and link analysis. Who will remain a loyal customer and who won’t? Working with Text Data Case Study: Similar to Excel 15 years ago, Data Mining Techniques are the new required skill set for business professionals.


Book Description The leading introductory book on data mining, fully updated and revised! Learn more about Amazon Prime. Data-Driven Marketing with Artificial Intelligence: Linoff No preview available – One person found this helpful.

Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management, Third Edition

Data Science for the Layman: Amazon Renewed Refurbished products with a warranty. With Safari, you learn the way you learn best. Showing of 31 reviews. This third edition of Data Mining Techniques covers such topicsas: Data Mining Applications in Marketing.

How to create stable, long-lasting predictive models Data preparation and variable selection Modeling specific targets with directed techniques such asregression, decision trees, neural networks, and memory basedreasoning Finding patterns with undirected techniques such as clustering,association rules, and link analysis Modeling business time-to-event problems such as time to nextpurchase and expected remaining lifetime Mining minlng text The companion website provides data that can be used to test outthe various data mining techniques in the book.

Whilenever sacrificing accuracy for the sake of simplicity, Linoff andBerry present even complex topics in clear, concise English withminimal use of technical jargon or mathematical formulas.