Heart, Smarts, Guts, and Luck: What it Takes to Be an Entrepreneur and Build a Great Business. Anthony K. Tjan, Richard J. Harrington. Heart, Smarts, Guts, and Luck: What It Takes to Be an Entrepreneur and Build a Great Business. The epicentre of its thesis revolves around an Entrepreneurial Aptitude Test ( E.A.T.) which determine how much heart, smarts, guts or luck you.

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Heart, Smart, Guts, and Luck

Amanda rated it really liked it Oct 31, The next four chapters delve into each entrepreneurial personality style; their strengths, weaknesses and strategies for success. By contrast this one felt very generic. Luck appears guta be chaotic and unpredictable but there have been lots of studies done to gts the philosophy that luck favors the prepared for more on that, check out our review of Get Lucky.

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Heart, Smarts, Guts, and Luck: What It Takes to Be an Entrepreneur and Build a Great Business

As in any profile, no one is all one style or another. Aug 06, Pedro Cobos rated it really liked it.

Who should you bring to your lufk at different stages of growth, lck why? You have your standard “trust us, this is how we gained our wealth” stories from the authors themselves. In lieu of the above, use ouck as a personality test to ascertain any gaping holes which should be obvious otherwise as well, but we all can do with reminders Heart, Smarts, Guts, and Luck: Heart, Smarts, Guts and Luck is a fantastic book that will help both entrepreneurs and managers take advantage of their strengths and take their organizations to the next level.


Your email address will not be published. Oct 23, HH1 rated it did not like it Shelves: The authors all have very relevant experience and are able to translate that well into clear, concise advice in print.

Harrington, Tsun-Yan Sheih that takes the entrepreneurial personality profile to a whole new level. Heart, Smarts, Guts and Luck is a great book.

In the end, it’s not a book that will give you step by step instructions to get rich, and unlike other more general pop business psychology books like The Color CodeHeart, Smarts, Guts, and Luck is specific to entrepreneurship.

Whilst generally averse of typical business books, I took gurs up as a change to the genre I was reading, and in context of having recently become an entrepreneur.

I challenge you to pick this one up, get creative, and apply it to your life.

Guts driven entrepreneurs can react quickly and conclusively at a time of crisis. Over all, Heart, Smarts, Guts, and Luck is your standard business “are you an entrepreneur? I found myself breathing, “Yep The ultimate True Hearrs question here is this: There are countless entrepreneurial assessments that quiz you on specific behaviors or success traits.

Heart, Smarts, Guts, and Luck

The books offers a simplistic read, and none of it will come as a surprise to a reader. Mike June 17, at 6: Though no single archetype for entrepreneurial success exists, this book will help you understand which traits to “dial up” or “dial down” to realize your full potential, and when these traits are most and least helpful or even detrimental during critical points of a company lifecycle. It is a straightforward, enjoyable read, as well as an inspirational tool for anyone who wants to take their passion and ideas to the next level.


I didn’t learn all that much from this book, but I did still enjoy it very much.

Written in an easily digestible format, Heart, Smarts, Gut and Luck captures the essence of personal leadership. You have your share of inspirational stories about people who persevered and showed pluck and tenacity and finally made a bajillion dollars in the end.

It was just OK, mostly the usual stuff. Not interested in the business genre?

Have What it Takes to be an Entrepreneur? Read Heart, Smarts, Guts and Luck – Small Business Trends

Fascinatingly, recent neuroscience evidence shows we have a complex and functional neural network with over Million neurons in our gut. Ivana publishes DIYMarketerswhere she shares daily do-it-yourself marketing tips, and is co-author of “Excel for Marketing Managers.

The authors stress the way that luck can be favored. Your biggest strength is pattern recognition.

There is an Entrepreneurial Aptitude Test that you can take in the back of the book, or you can visit www.